A practical 60-minute session that helps students and emerging professionals understand how to build trust, signal value, and create opportunities before they need them.
A practical 60-minute session for students, emerging professionals, and early-stage founders who want to understand how credibility shapes opportunity, careers, networking, leadership, and entrepreneurship.
This session helps students learn how to communicate their value, build proof, and create trust before the interview, the pitch, the sales conversation, or the first major career move.
Best For
Colleges and universities
Business schools
Entrepreneurship programs
Career centers
Student leadership organizations
Accelerators and incubators
Student founder communities
Young professional groups
Workshop Overview
Most students are told to build a resume, network more, and apply for more opportunities. Those things matter, but they are not enough.
In the real world, opportunity often moves toward people who have already created signals of trust. Employers, investors, partners, customers, and mentors all ask some version of the same question:
Do I believe this person is worth betting on?
The Credibility Engine for Students helps attendees understand how credibility is built before the moment of decision. Drawing from the ideas behind The Credibility Engine, Gary Burtka shows students how to identify their strongest credibility assets, communicate their value with more confidence, and create a practical plan for building trust over time.
What Students Will Learn
How credibility shapes career and entrepreneurial opportunity
Why trust is built before the interview, pitch, or sales conversation
How to communicate value when you are early in your career
How to use effort, proof, consistency, and relationships to stand out
How to identify personal credibility gaps
How to build a simple personal credibility plan
How to make networking feel more intentional and less transactional
How to create proof before you have years of experience
Workshop Format
Length: 60 minutes
Format: Keynote-style session with optional Q&A
Delivery: In-person preferred, virtual available
Audience Size: Flexible, from small groups to large lecture settings
Customization: Light customization based on audience, school, or program focus
What’s Included
60-minute live session with Gary Burtka
Credibility-building framework for students
Practical examples tied to careers, entrepreneurship, sales, and networking
Optional Q&A
Suggested next steps for students
Optional workbook or handout
Optional post-session office hours or coaching add-on
Optional Add-Ons
Student workbook
Small-group breakout session
Career center follow-up session
Student founder office hours
1:1 credibility coaching packages
Bulk copies of The Credibility Engine
Custom worksheet branded for your school or program
Investment
Starting at $1995
Final pricing depends on audience size, format, customization, travel, and whether workbooks, books, coaching, or follow-up sessions are included.
Travel
In-person sessions outside a reasonable driving distance from Lansing, Michigan may require additional travel expenses. Travel can be billed as actual expenses or as a fixed travel allowance agreed upon in advance.
Ideal Outcomes
Students leave with a better understanding of how trust is built, why credibility matters earlier than they think, and what actions they can take now to become more believable, memorable, and opportunity-ready.