Pressure-test your go-to-market before the market does.
A half-day working session for founders, go-to-market teams, and companies preparing to launch, reposition, expand, or enter a new market.
This workshop helps teams identify the credibility gaps that can slow adoption, sales cycles, partnerships, fundraising, category creation, and market entry.
Best For
Founders
Go-to-market teams
Startup leadership teams
International companies entering the U.S.
Companies launching new products
Teams repositioning a brand or offer
Companies moving from founder-led sales to repeatable growth
Accelerators, venture studios, and portfolio companies
Sales and marketing teams that need stronger alignment
Workshop Overview
Go-to-market plans often focus on channels, campaigns, sales targets, positioning, and pipeline. Those pieces matter, but they do not work well if the market does not yet believe the company, the category, the claim, or the team behind it.
The GTM Credibility Workshop helps founders and go-to-market teams examine the trust signals required to win early customers, partners, investors, and internal alignment.
This session is especially valuable for companies launching new products, entering the U.S. market, creating a new category, repositioning an existing offer, or trying to turn early proof into repeatable growth.
What Teams Will Work Through
The current credibility gap
Audience trust barriers
Buyer risk and market hesitation
Category and market-entry friction
Proof points and missing proof
Founder, brand, product, and customer credibility
Sales messaging and positioning risks
Early adopter trust signals
Market proof versus internal belief
Near-term actions that can increase trust and conversion
Workshop Format
Length: 4 hours
Format: Interactive working session
Delivery: In-person preferred, virtual available for select teams
Audience Size: Best for 5 to 25 participants
Customization: Moderate customization based on company, market, audience, and GTM priorities
What’s Included
Pre-workshop intake call
Review of current GTM context
4-hour live workshop with Gary Burtka
Credibility gap discussion
Audience trust-barrier mapping
Proof-point inventory
Messaging and positioning review
Team exercises
30-day credibility action plan
Optional post-workshop summary
Workshop Outputs
Credibility gap map
GTM trust-risk review
Audience belief barriers
Proof-point inventory
Messaging priorities
Near-term credibility action plan
Recommended next steps for sales, marketing, leadership, or launch execution
Optional Add-Ons
Pre-workshop stakeholder interviews
Review of pitch deck, sales deck, website, or launch materials
Competitive credibility review
Custom credibility diagnostic
Post-workshop advisory call
30, 60, and 90-day implementation support
Bulk copies of The Credibility Engine
Private follow-up session for leadership
Investment
Starting at $9,995
Final pricing depends on team size, format, customization, pre-work, travel, materials review, and follow-up support.
Travel
In-person workshops outside a reasonable driving distance from Webberville, Michigan may require additional travel expenses. Travel can be billed as actual expenses or as a fixed travel allowance agreed upon in advance.
Ideal Outcomes
Teams leave with a clearer understanding of where the market may hesitate, what proof is missing, how credibility affects the GTM motion, and what actions should be prioritized before the next launch, sales push, investor meeting, or market-entry effort.
Travel and Engagement Terms
Workshop fees do not include travel unless otherwise noted.
For in-person engagements outside a reasonable driving distance from Webberville, Michigan, client is responsible for reasonable travel expenses, including transportation, lodging, meals, parking, and ground transportation.
To simplify budgeting, travel may be handled as either actual reimbursed expenses or a fixed travel allowance agreed upon in advance.
Virtual Delivery
Select workshops may be delivered virtually. Virtual sessions are best suited for shorter programs, geographically distributed teams, follow-up sessions, and pre-workshop alignment.
Books and Workbooks
Bulk copies of The Credibility Engine and workshop-specific workbooks may be added to any engagement. Custom workbooks, handouts, and team exercises are available for select programs.
How to Choose the Right Workshop
Choose The Credibility Engine for Students if your audience is made up of students, early professionals, or young founders.
Choose Strategic Selling Through Credibility if your sales team needs better conversations, stronger differentiation, and more trust with buyers.
Choose The GTM Credibility Workshop if your company is launching, repositioning, entering a new market, or trying to turn early traction into repeatable growth.
Choose The Credibility Engine Summit if your leadership, sales, marketing, and GTM teams need a customized working session around a major growth moment.